•  Annual investments in Egypt are $165 million in furniture sector.

•  Annual import of furniture is $ 58 million.

•  Over 90 new tourist resorts are under construction other than already operating.

•  Over 65 housing projects and residential villa compounds or flats are under construction ranging from 150 villas to a city of over 6000 villas.

•  Real estate & new society's investments increased $ 10.8 billion in 5 years.

LA CASA XXI 1-4 July 2004

July is considered to be one of the busiest months in Cairo as Egyptians living abroad arrive on their annual leave usually purchasing their house requirements beside visitors from all Arabs countries arrive to do their shopping in Cairo. Also before our targeted visitors would consider their annual vacations.

Sales during LA CASA exhibition has increased from US$ 1 million up to US$ 12 millions in the last event.

Intensive advertising campaign in all local newspapers, magazines, T.V. ads, and outdoor billboards.

Cairo being the largest city in Africa and the Middle East has proved to be the ideal location as the area's market place and the indicator of growth in the region.

Cairo is the real metropolis of this part of the world and the latest leap it is witnessing has made it the ideal place for exhibitions, noting that it is the very heart of a region with an enormous growth rate.